About Us




L to R: Victoria, Mandy, and Karen.

Fluffy Fannies is a baby boutique located in downtown Staunton, VA.  We offer a wide variety of baby items, including cloth diapers, baby carriers, organic clothing, and unique gifts for moms and babies.  We frequently offer cloth 101 classes to help parents learn all there is to know about using cloth diapers.  We offer baby carrier fittings upon request.  

When you come into the store, you'll see one of the ladies pictured above.  You'll probably see at least 1 kid with us too, unless mommy has "a day off"...funny, right?  We always say we have a day off when we get to go to work without any kids! 

Fluffy Fannies was founded in 2013, and officially opened the doors to our storefront in January 2014.  

Mandy (pictured in the middle) decided to use cloth diapers when she was pregnant with her first baby in 2011.  The research was overwhelming, and she almost talked herself out of using cloth several times.  She said over and over again "there should be a store locally that carries these items!  I just want to be able to see everything in person!"  However, she was an elementary school teacher at the time and opening her own business didn't even seem possible.  So, after countless hours of online research, she finally decided to try 12 diapers, just to see if she liked them.  Family members sort of thought she was crazy, and thought she'd never stick with cloth.  Not only did she stick with it, she ended up LOVING cloth diapers, and became a huge advocate for them, spreading awareness to her friends and family (and maybe a few strangers in target) along the way. 

With the birth of her second child in 2013, she decided to leave her teaching career and stay home with her children.  It wasn't long after staying at home that she decided this area NEEDED a store to sell natural and SAFE products for babies.  Lucas was 5 months old when she began plans to open up Fluffy Fannies, LLC.   

By using cloth on her own children from birth to potty training, and ONLY hiring those who also use cloth, she has provided our community with a place for new moms to come and ask questions and know that they will be answered thoroughly and accurately.  

We hope you will come in and see us!  Never be afraid to ask questions while you're there.  That's what we're here for!



Top Selling Cloth Brands: Bum Genius, Thirsties, GroVia, Smart Bottoms

Baby Carrier Brands: Lillebaby, Tula, Sakura Bloom, Boba

Best Selling baby gift brands: Aden & Anais, Little Unicorn, Chewbeads, ezpz, Inspired by Finn


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